SoYoung is an Ontario company that offers a range of bags and lunch boxes that are as beautiful as they are practical. The founder's primary goal is to beautify people's lives with accessories that bring well-being on a daily basis. The products are reusable and free of PVC, phthalate and BPA. In addition, the company supports numerous social organizations such as the Good to be Good Foundation, Canada Helps and Trails Youth Initiatives.